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Richie "B" Bio

For almost 27 years I was the top linesmaker in the industry, including the MGM Caesars properties and I was known as “Mr Right Number.”

When I served as Sportsbook Director at Caesar’s Palace, the MGM Grand and the Palms, I made my own numbers on every game. tracked every team. I tapped sources throughout football to get the real picture from the locker room or practice field. And I tracked betting action so I always knew where the juice was coming from.

People in Vegas knew me as a kind of linesmaker’s linesmaker – a kind of numerical purist who, when every other sports book in Vegas was posting Ohio State (-7) over Texas, I was saying… “NO! It ought to be Ohio State (-8)!”

I took a position. I didn’t just put up a “betting middle” where I could draw even betting action from both sides. Instead – if I really felt the Buckeyes were stronger than generally thought – I’d put up (-8) or even (-9) and dare the bettors, “Come and get me! Prove me wrong!”

And they couldn’t do it! My house would clean up when heavy hitters like Roger King and Kerry Packer would take up my dare and lay $250,000 on Texas and get killed.

I’ve always said that there’s absolutely no mystery to beating the Las Vegas Spread.

It’s only a number. There are those in this business, salesmen mostly, who will tell you it’s tricky and hard to figure… That only a handful of people are really “in the know” They know stuff you don’t know. Get “inside” word you never hear about and win money you lose.

It doesn’t work that way at all. Beating the spread is a very straight forward proposition. The information is available to anyone who has the time and patience to dig for it and the expertise to know what’s important and what isn’t. If you do your due diligence, look behind the numbers, get a general idea of who can beat who, compare the style of play, and visualize the matchups (man on man, style vs style). Sure it’s work. But hard work is what it takes to succeed at anything.

I spend 80 hours a week at this job. I track games all day long.

That is the real difference between the part time handicapper who’s got a pretty good opinion, which maybe describes you and…The dedicated full-time obsessed, football-obsessed goggle-eyed-from-watching-too-many-games professional handicapper… Which is Me.

That’s why you should be with me this season. I am on the case all day, every day. So that by the time you get your selections, I have been tracking your games all week-long – from Sunday Night to the moment you log into the web site.